There are many reasons companies switch marketing agencies. Whether your contract is up, your budget has changed, or your business has grown so that your former agency can’t keep up, it may be time to find a new digital marketing team. When you need to find professionals who can better meet your needs, there are …
Preparation Tips for Planning to Switch Marketing Agencies Read More »
Gone are the days when a generic bio would satisfy potential clients. Instead, people want to know who they will work with, their experience and credentials, and how business owners can help them. This is particularly true for companies that provide services to clients. Establishing trust with a strong and unique bio on your website …
3 Tips for Making Your Website Bio More Engaging and Better at Building Trust Read More »
Launching an ad campaign can help improve your online visibility, draw people to your website, and drive conversions when done properly. However, there’s understandably a lot of competition when advertising your site with Google, the most popular search engine. But despite the competition and expense of Google Ads, is it really worth it to consider …
For Search Advertising, Don’t Overlook Microsoft (Bing) Ads Read More »
Your blog should be an information hub for educating your potential customers while providing helpful, practical advice. Selecting the right blog topics for your website can help you build your audience, increase engagement as well as time on your site (a string SEO factor) and better appeal to potential customers. However, identifying good blog topics …
If you have a nonprofit organization, you may qualify for a Google Ad grant through Google for Nonprofits to promote your business online. Eligible businesses include nonprofit charitable organizations that are non-government entities. To qualify, your organization cannot be a hospital or healthcare organization, or an academic institution, as these qualify for different grants …
Learn How Nonprofits Can Benefit From Applying for Google Ad Grants Read More »
There are many decisions to make when creating content, whether it’s a whole new website or a social media post. A simple but effective guide when creating any type of content is to always be teaching. Delivering informative and helpful content to your audience has more of an impact than simply selling a product. Teaching …
Getting a negative review is never ideal. However, the truth is that some people only leave reviews if they have a problem with a service, company, or product, which can greatly impact your business. Negative reviews are part of having a digital presence for many companies, even ones with mostly excellent reviews. So it’s important …
How Should My Business Respond to a Negative Online Review? Read More »
Having links on your website is important not just for user experience but also for your SEO efforts. In fact, appropriate links are essential when you want to improve your search engine rankings, whether you’re a small local business or a large enterprise. Although inbound and outbound links are both helpful, internal links, including anchor …
How Do Anchor Links and Internal Links Help SEO? Read More »
Your Money or Your Life (YMYL) content is any web content that can impact the reader’s money, health, or happiness. This content could hurt a person’s well-being, financial or otherwise, if inaccurate. There’s a reason Google has a specific definition of this content. Google expects that YMYL content is written by people who have expertise …
What Is Google’s Definition of YMYL Content, and How Can It Impact My Business? Read More »
Including social media content on your website can help build trust with customers and show that you are a genuine and active brand that engages with its audience. It can also show potential customers and your target audience what people have to say about your products or services. You have a couple options when including …
Should I Include Social Links or Embed Social Feeds on My Website? Read More »
