Having an online presence is essential for many small businesses today. Yet, with a website, many small business owners are faced with the decision of whether to start a blog. A blog can be a great way to showcase your expertise, educate your customers, and even build trust with your audience. However, while starting a […]
Should I Start a Blog for My Existing Small Business Website? Read More »
In today’s competitive business landscape, it’s crucial for businesses to simplify their booking and reservation process to make it easier for customers to engage with their services. If it isn’t easy, more often than not, potential customers will leave and find a different business where it is easy, resulting in lost revenue for you. One
Video content has become crucial for companies to engage with their audience and convey their brand message. Videos even positively impact SEO and are considered part of a comprehensive digital marketing strategy for businesses large and small. There are two main categories of videos: short-form and full-length. It’s essential for businesses to know when to
Short-Form vs. Full-Length Videos: When to Use (and Market) Each for Your Business Read More »
PPC Campaigns with Google and Bing can be very effective for dental practices looking to generate new patient leads for a range of treatments and services. However, it is very easy to waste a large portion of your ad budget if you do not pay attention to the details and optimize around several variables. Below
4 PPC Campaign Optimization Tips for Dentists Read More »
If you spend time, energy and resources to develop unique content for your website, there’s nothing more frustrating than learning that they haven’t been indexed by Google, and as such can not and will not appear in search. Don’t take it personally, as this happens frequently and is a common challenge, whether it’s product listings
In today’s digital age, online customer reviews play a crucial role in shaping a business’s reputation and influencing consumer decisions. Positive reviews can significantly impact brand perception and attract new customers, while responding to neutral or negative feedback can show people you care about their experience. Actively generating and managing customer reviews is essential for
5 Tips and Tools for Generating Online Customer Reviews Read More »
In this competitive digital age, as we all well aware, online visibility & rankings can make or break a business. Being easily found online, whether via your website or social media properties, is vital for attracting and engaging potential customers and strengthening your brand. As a digital marketing agency business owner, I wanted to share
In today’s digital-centric world, having a strong online presence is crucial for businesses to succeed. However, managing and executing effective digital marketing strategies can be a time-consuming task requiring extensive resources and expertise. That’s where outsourcing your business digital marketing comes in. Outsourcing some or all of your digital marketing can provide concrete benefits for
Benefits of Outsourcing Some or All of Your Business Digital Marketing Read More »
Optimizing your content is one of the best ways to boost your organic search rankings and make it easier for potential customers and clients to find you. So to be effective, your content needs to inform and educate your visitors while helping them find you. Keyword research is a vital component of any successful SEO
Meta, the parent company of Instagram and Facebook, has released a new platform called Threads. Threads is a social media site similar to Twitter, and within days of its release, 100 million users have signed up. Threads combines text with visual media such as images, photos, and videos, blending the two seamlessly, although it’s designed
What Businesses Can Gain From Utilizing Meta’s New Threads Social Media Platform Read More »
