If you have an existing website with established organic rankings, you may be understandably concerned about losing those rankings when building a new website on the same domain. Often new websites have different pages, structure and navigation, so planning for these changes is key. Fortunately, there are steps you can take to mitigate the possibility […]
Video content is increasingly popular, and the demand isn’t going away anytime soon. Whether you’re a business looking to promote your products or services or a professional sharing your knowledge, optimizing your videos is key to attracting viewers and ranking high on search engine results. Google and other search engines utilize complex algorithms to understand
6 Optimization Tips to Help Google & Viewers Better Understand Your Videos Read More »
Having a strong online presence is crucial for any business looking to succeed. With millions of websites competing for the attention of internet users, it’s important to ensure that yours stands out from the crowd. This is where search engine optimization (SEO) comes into play. There are numerous aspects to consider regarding effective SEO, but
What Is the Benefit of a Professional SEO Audit of My Website? Read More »
Having an online presence is essential for many small businesses today. Yet, with a website, many small business owners are faced with the decision of whether to start a blog. A blog can be a great way to showcase your expertise, educate your customers, and even build trust with your audience. However, while starting a
Should I Start a Blog for My Existing Small Business Website? Read More »
In today’s competitive business landscape, it’s crucial for businesses to simplify their booking and reservation process to make it easier for customers to engage with their services. If it isn’t easy, more often than not, potential customers will leave and find a different business where it is easy, resulting in lost revenue for you. One
Video content has become crucial for companies to engage with their audience and convey their brand message. Videos even positively impact SEO and are considered part of a comprehensive digital marketing strategy for businesses large and small. There are two main categories of videos: short-form and full-length. It’s essential for businesses to know when to
Short-Form vs. Full-Length Videos: When to Use (and Market) Each for Your Business Read More »
PPC Campaigns with Google and Bing can be very effective for dental practices looking to generate new patient leads for a range of treatments and services. However, it is very easy to waste a large portion of your ad budget if you do not pay attention to the details and optimize around several variables. Below
4 PPC Campaign Optimization Tips for Dentists Read More »
If you spend time, energy and resources to develop unique content for your website, there’s nothing more frustrating than learning that they haven’t been indexed by Google, and as such can not and will not appear in search. Don’t take it personally, as this happens frequently and is a common challenge, whether it’s product listings
In today’s digital age, online customer reviews play a crucial role in shaping a business’s reputation and influencing consumer decisions. Positive reviews can significantly impact brand perception and attract new customers, while responding to neutral or negative feedback can show people you care about their experience. Actively generating and managing customer reviews is essential for
5 Tips and Tools for Generating Online Customer Reviews Read More »
In this competitive digital age, as we all well aware, online visibility & rankings can make or break a business. Being easily found online, whether via your website or social media properties, is vital for attracting and engaging potential customers and strengthening your brand. As a digital marketing agency business owner, I wanted to share
