Location Targeting Local service businesses by definition have a defined service area, so it’s vital to utilize the Google Ads feature to target specific geographic locations. As a local business looking to reach customers within a targeted area, understanding the location targeting options is essential to your campaign’s success. Geo-targeting: Focus on the regions where […]
To maximize the reach and ROI of Google Ads campaigns, precision targeting to have your paid ads in front of the right audiences is key to maximizing the effectiveness of your advertising campaigns. One of the most effective tools, and one which is often overlooked, available to advertisers today is demographic targeting in Google Ads.
Reach the Right Audiences in Google Ads by Unlocking the Power of Demographic Targeting Read More »
When it comes to pay-per-click (PPC) advertising, Google Ads often takes center stage as the go-to platform for businesses. However, overlooking Microsoft Advertising, formerly known as Bing Ads, can be a missed opportunity for brands. Is PPC advertising on Microsoft (Bing) Ads worth considering? Here, we discuss the advantages and considerations of including Microsoft in
Is PPC Advertising on Microsoft (Bing) Ads Worth It? Read More »
PPC Campaigns with Google and Bing can be very effective for dental practices looking to generate new patient leads for a range of treatments and services. However, it is very easy to waste a large portion of your ad budget if you do not pay attention to the details and optimize around several variables. Below
4 PPC Campaign Optimization Tips for Dentists Read More »
If you’re a small business, your visibility in search engines can play an integral role in your company’s success. However, in addition to your organic search rankings—how your website naturally ranks without ads—a strategic ad campaign can help you get seen and build your business. But if you’re considering Google Ads, there are a few
If you’re a small business that wants to increase your online visibility, a strategic ad campaign is a great way to do so. However, small businesses typically have limited budgets for digital advertising, which makes it paramount that every dollar they spend on ads counts. However, how can you determine your Google Ads budget as
How to Determine a Google Ads Budget for a Small Business Read More »
If you have an ad campaign online, you may have heard of Google’s Local Services Ads (LSAs), the newest way Google is helping local businesses reach customers. These ads are specifically designed for service-based businesses to advertise to customers in their target area. So when people search for a service in a specific location online,
What Are Google’s Local Services Ads, and Are They a Good Investment? Read More »
Launching an ad campaign can help improve your online visibility, draw people to your website, and drive conversions when done properly. However, there’s understandably a lot of competition when advertising your site with Google, the most popular search engine. But despite the competition and expense of Google Ads, is it really worth it to consider
For Search Advertising, Don’t Overlook Microsoft (Bing) Ads Read More »
