Pay Per Click
Our Digital Advertising Campaigns Drive Targeted Traffic to Your Website.
PPC Online Advertising Can
Have an Immediate Impact
PPC online advertising, such as with Google Ads, can have an immediate impact on your bottom line. and be very profitable when done correctly. With Google Ads, you may target keywords, geographic area, and timing without being locked into a long-term contract. We are able to set a budget you are comfortable with and measure the impact of your ad immediately, giving you the freedom to evaluate with our team your ad marketing at your own pace. There is no minimum spending commitment with Google Ads, and you may stop at any time.
Targeting the Right Keywords with
Ads Campaigns is Important
Various target keywords are used within your Pay-Per-Click ad to help make your advertising more effective and therefore bringing in more customers. These keywords can also trigger your ads to appear next to various related search results across the Internet. However, if you would like to have more control over where your advertisements are placed, Google Ads is happy to oblige by letting clients bid on specific placements.
AdWords allows people to reach your website at the precise moment that they are searching for your goods or services, therefore making them more likely to pull the trigger and take action. Gazz Digital can help you implement strategies to make your AdWords efforts as effective as possible. When setting up and managing your Pay-Per-Click advertising, we’ll help to understand your options by answering questions like:
What do we discuss with clients when developing effective Google Ads campaigns?
- How do you discover the most effective keywords for your business?
- What is an appropriate budget?
- What are the nuances that can make your ads stand out and have higher click-thru rates?
- How can I be more successful than my competitors’ ads?
Google Ads provides a diverse set of excellent targeting tools which enable the team at Gazz Digital to further refine our clients’ AdWords campaigns, and maximize their ROI.
Benefits of Remarketing Advertising
One specific tool which we deploy regularly for clients is remarketing. Remarketing with Google Ads can help clients reach (or re-touch) all visitors who have previously visited your website. As research shows that the vast majority of web site visitors do not convert on their initial visit, this audience presents a valuable opportunity as by being presented the option to consider your business again, they are much more likely to return and convert than general web searchers.
How often have you searched for a product or business, only to get distracted or decide to continue your search at a later time? A gentle reminder via Google Ads remarketing could be what that person needs to return and close the deal.
Tools within remarketing even enable us to show these previous visitors display or text ads that are tailored to them based on which sections of your web site they visited. These display ads could appear to them as they browse other web sites that are part of the Google Display Network or as they search for keyword terms on Google related to your products.
Gazz Digital can help you implement one of the most active marketing strategies on the Internet. When set up and managed correctly, your PPC campaign can be a cost-effective and powerful way to reach an already intrigued audience.
Common FAQs on Digital & PPC Advertising
An effective pay per click campaign on search engines will increase your site’s traffic. Your potential patients are searching for your services using hundreds of varying keyphrases (i.e. family dentist, Invisalign dentist, smile makeover, dentist for sleep apnea, emergency dental appointment, etc.), and with search engine advertising we can target all of these phrases, and measure what works and what doesn’t.
I only want to sell my products to consumers or businesses in my region, so can I target my ads to only have those people see them?
Yes. The great thing about Paid Search Advertising is you can geo-target your ads so only people in the markets you want to reach will see your ads. If you later decide that you want to expand or contract that area, it can be changed within just a few minutes.
You determine your own budget. We will discuss what is an appropriate budget based on your keywords and the geographic area you are targeting, but often monthly budgets range from as little as $300 to upwards of a few thousand.
You are only charged by the Search Engine when someone clicks on your ad and is directed to your website.