Developing backlinks is essential for your search engine optimization (SEO) process, but it’s not always easy to do. Establishing quality links takes time and effort, and you want to know that your efforts are leading somewhere.
Backlinks can help grow your online authority and web visibility, not to mention make it easier for your target audience to find you. But not just any backlinks, you want quality links which are relevant for your industry or geography. So how can you develop and exchange links with other businesses? Here are three tips to help you get started.
Build Relationships With Businesses Who Target Similar Customers – Guest Blogging
Working with similar businesses that serve the same clients or industries is a good place to start. Build relationships with these companies by liking and sharing their content, or asking them if they’d like to exchange links via guest blogging.
You can also approach local bloggers or those within your niche and ask to guest post in exchange for a backlink. Guest posting is an excellent way to build your online presence and authority on websites that are specific to your industry and better reach your target audience.
Building links in this way can help you establish a network of local or relevant professionals with whom you can exchange links to improve search engine visibility.
Create a Resources Section on Your Website to Feature: ‘Local Business Partners’
Backlinks can take many forms. For example, while you can use guest posting to establish links within the article or a byline with a link back to your site, you can also create pages where you list other businesses to exchange links.
Creating a resource page such as this can help you establish partnerships with local businesses for links. Recommend companies you know and trust to your target audience with links, and they can do the same for your business. This page can also be described as ‘Local Business Partners’ or ‘Local Business Leaders.’
Partnering with local or well-known organizations can help establish trust and authority among your target audience in addition to creating quality backlinks.
Support & Donate to Local Charities & Community Groups – And Don’t Forget to Ask for a Link
When you support local charities or sponsor organizations, they may provide a backlink to your business on their site or social media. While you can sponsor any charity or organization you like, it’s helpful if you can support a cause that your target audience will find meaningful or is relevant to your industry. Charities and non-profits are often regarded as high-quality sites by Google, so in turn the link you receive has higher SEO value.
You don’t have to donate a significant amount to be a sponsor, and remember that these contributions are generally tax deductible. Consider donating to several charities or causes where you can secure backlinks.
Being involved in the local community or greater causes is also a big selling point for customers, as people increasingly want to work with companies that care.
Start Building Your Online Authority
Have you started building your online authority by investigating ways you can develop and exchange backlinks with other businesses? The process takes time and effort, but the payoff is well worth it. Find out more about helpful strategies such as backlink building that can boost your SEO efforts by contacting Gazz Consulting today.
