Surveillance Secure, a leader in the commercial electronic security industry, benefits from SEO Campaign which increases first-page organic rankings by 89% and B2B lead generation by 63%.
OVERVIEW – Surveillance secure provides sales and installation of commercial-grade electronic security systems. there are target market is Northern Virginia, Maryland, Washington DC and West Virginia. their goal was to improve their organic visibility and search, and to reach decision-makers in the commercial Market who purchase their services.
STRATEGY – From our keyword and competitor research we identified a large volume of information-related searches in their industry, and from this we developed a multi-tiered blogging and content marketing strategy. On the blogging side we wrote unique & relevant content, nothing reused, which answered common questions and challenges faced by Security Professionals.
Additionally, we worked with the client to develop product and service-specific frequently asked questions, as well as content specifically focused on the states they operated in, which we added to the site to target Rich Snippets, or ‘people also ask,’ traffic. In addition to writing content, we also developed and recorded a series of videos which featured the business owners answering questions and discussing Services provided by Surveillance Secure.
RESULTS – After the first 6 months of the campaign, we measured our results. The client realized an increase in organic traffic of 122%, and the leads generated from the site increased 87%. Additionally, the content that was focused and optimized for specific State related searches, including Virginia, Washington DC, Maryland and West Virginia, achieved number one rankings for our desired keywords.