Keywords are a must when you’re trying to get found on the web, especially if you’re a local business.
Choosing the right keywords can help your business rank better in search engines and make it easier for people to find you. However, it can also get more traffic to your website and lead to increased sales and conversions.
But when developing a keyword strategy, how do you know which are the best keywords that will provide an opportunity for near-term ranking improvement?
Here’s how you can get started improving your rankings by choosing the right keywords.
Choose Local and Industry-Focused Keywords
Search engines are becoming increasingly focused on providing web users with local results. Therefore, local and industry-focused keywords are integral to your SEO strategy.
Not only do these keywords help people find you, but they can also increase your rankings for your specific location. Keywords and phrases that include your location can help your business stay competitive.
Think about the words your customers would use to describe your business. These keywords can vary whether you’re selling a product or a service, but they should all revolve around a common theme.
Choose keywords and combine them with your location or the term people use to describe the area around you. You can even include nearby areas or locations to improve your search rankings.
Using a tool to choose keywords is essential, such as Google Search Console or Semrush.
Capitalize on Pages That Have Page One Visibility
If your business already has webpages that show up on page one of search engine results, capitalizing on these pages and their visibility can help improve your near-term rankings.
For example, if you have a webpage or article that shows up in #10 in the search results, focus on moving it up to #6. Or, if you have a page in the #4 position, try to see if you can get it to #2.
Moving these already visible pages up a few rankings can result in better visibility in the short term and be more successful than attempting to get pages that are deep in the search results on page one.
Choosing and implementing keywords in your content for these pages can help you reach more customers and potentially improve your web traffic and conversions.
Other Things You Can Do to Improve Rankings
There are many factors that influence rankings and tasks you can do to help improve them. For example, you can:
- Keep your page content updated. Search engines favor updated pages as opposed to stale ones, even if they are on a popular or evergreen topic.
- Add relevant FAQs. Frequently asked questions can be an excellent opportunity to add keywords and provide helpful information to your audience.
- Write blog posts. Keep your blog updated with regular posts that include keywords to ensure you have your best chance to maintain and improve your rankings.
- Include videos. Videos are growing in popularity and can help build trust with your audience and potentially increase your rankings.
- Claim your GMB listing. If you haven’t claimed your Google My Business listing yet, you’ll want to do this. Bonus points if you can get reviews from customers.
Continue to track and revise your keywords as necessary to keep your website relevant, helpful, and visible in the search engines.
Need Help Choosing Keywords?
Selecting the right keywords can feel overwhelming. Fortunately, you don’t have to do it alone. Take the guesswork out of your keyword selection by working with Gazz Consulting for your SEO strategy. Contact us to discuss your digital marketing needs today.
