Online customer reviews are an integral part of your business’s online visibility, credibility, and success. However, many companies don’t realize that not all reviews carry the same weight. It’s essential to understand the quality of reviews to enhance your search engine optimization (SEO) efforts, especially through Google My Business (GMB). So, why aren’t all customer […]
Alexandria, VA – August 1, 2024 – Gazz Digital, a leading digital marketing agency based in Alexandria, VA, is excited to announce the launch of its new subsidiary, SecureMark Solutions. This new agency is dedicated exclusively to providing top-tier digital marketing services for the rapidly growing electronic security market, which includes security cameras, access control
If you wonder why your competitors consistently outperform you in search engine rankings, it’s time to analyze their websites and strategies. By understanding the factors contributing to their higher rankings, you can make strategic adjustments to improve your website’s visibility and attract more organic traffic. Let’s explore four key areas to assess when evaluating competitor
Having a strong online presence is crucial for any business looking to succeed. With millions of websites competing for the attention of internet users, it’s important to ensure that yours stands out from the crowd. This is where search engine optimization (SEO) comes into play. There are numerous aspects to consider regarding effective SEO, but
What Is the Benefit of a Professional SEO Audit of My Website? Read More »
In today’s digital age, online customer reviews play a crucial role in shaping a business’s reputation and influencing consumer decisions. Positive reviews can significantly impact brand perception and attract new customers, while responding to neutral or negative feedback can show people you care about their experience. Actively generating and managing customer reviews is essential for
5 Tips and Tools for Generating Online Customer Reviews Read More »
A virtual office tour is a great way to help potential clients become familiar with your business and its location. However, a virtual tour is not the same as a video tour. Instead of walking through your office and taking a video, a virtual tour is created using software that “scans” your office space from
Best Practices for Creating Office Virtual Tours Read More »
If you have an ad campaign online, you may have heard of Google’s Local Services Ads (LSAs), the newest way Google is helping local businesses reach customers. These ads are specifically designed for service-based businesses to advertise to customers in their target area. So when people search for a service in a specific location online,
What Are Google’s Local Services Ads, and Are They a Good Investment? Read More »
Launching an ad campaign can help improve your online visibility, draw people to your website, and drive conversions when done properly. However, there’s understandably a lot of competition when advertising your site with Google, the most popular search engine. But despite the competition and expense of Google Ads, is it really worth it to consider
For Search Advertising, Don’t Overlook Microsoft (Bing) Ads Read More »
It’s hard to argue with the importance of Google Analytics for your website. Google Analytics helps businesses better understand how customers interact with their website so they can make improvements that will have the most impact on their web traffic, conversions, and success. One of the most crucial aspects of using Google Analytics is to
How to Dissect and Learn From Your Website Conversions in Google Analytics Read More »
Keywords are a must when you’re trying to get found on the web, especially if you’re a local business. Choosing the right keywords can help your business rank better in search engines and make it easier for people to find you. However, it can also get more traffic to your website and lead to increased
