Gazz Digital: Digital Marketing Agency Alexandria VA

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Robert Gazzola

Rob Gazzola has a passion for all things related to Local SEO, PPC ad campaigns and friving conversions. He brings over 15 years of industry experience and is a recognized speaker and author on SEO topics.

How to Dissect and Learn From Your Website Conversions in Google Analytics

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It’s hard to argue with the importance of Google Analytics for your website. Google Analytics helps businesses better understand how customers interact with their website so they can make improvements that will have the most impact on their web traffic, conversions, and success. One of the most crucial aspects of using Google Analytics is to …

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How Do I Choose the Best Keywords That Provide the Best Opportunity for Near-Term Ranking Improvement?

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Keywords are a must when you’re trying to get found on the web, especially if you’re a local business. Choosing the right keywords can help your business rank better in search engines and make it easier for people to find you. However, it can also get more traffic to your website and lead to increased …

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How to Get Your Content to Stand Out Online? Tip: Do What Others Are Not Doing

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Although content is a necessary part of any online presence, it’s not easy to get your content to stand out to potential customers or even rank well in search engines. Whether it’s your blog, social media, or your website, a great way to get your content to stand out in the sea of online content …

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I Own a Local Franchise Business, What Are My Digital Marketing Options?

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 Not every franchise business is the same, especially when it comes to their digital marketing options. Some may have the freedom to advertise on their own, while others will have to follow rules when it comes to their digital marketing approach. At Gazz Consulting, we’ve been contacted by multiple franchisees over the years asking for …

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3 Benefits Of Online Meetings For Effective Client Engagement

3 Benefits Of Online Meetings For Effective Client Engagement

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While the blog content from our Gazz team focuses primarily on SEO, Google developments and content marketing strategy, this article will focus more on strategies and effective tools related to online meetings (aka webinars, web meetings, etc.) we’ve found to be very effective in working with and engaging both clients and potential clients. We know …

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5 Tips for Improving Small Businesses Pay-Per-Click Campaigns

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Taking advantage of pay-per-click (PPC) campaigns such as Google Ads or Bing Ads can increase traffic to your website and get your business more easily found by your target audience on the web. However, while these campaigns are relatively easy to set up, they’re also easy to waste money on without a strategy. Having professional …

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Tips for Effective Pay Per Click Ad Campaigns for General Dentists

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Pay per click advertising can be an extremely effective advertising media for general dental offices looking to generate new patients, if done correctly. It is very easy to waste a large portion of your advertising budget if you’re targeting and settings are not optimized correctly. The wrong setting can have your campaign show for the …

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Tips for Writing Persuasive Content to Get Potential Customers to Convert

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Content is a vital way to connect with potential customers. You can establish trust and credibility with relevant, engaging content that both informs and entertains your visitors. Without content, it’s difficult to express to your visitors exactly who you are and how you can help them. The right content strategy can also contribute to the …

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