Gazz Digital: Digital Marketing Agency Alexandria VA

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Robert Gazzola

Rob Gazzola has a passion for all things related to Local SEO, PPC ad campaigns and driving conversions. He brings over 20 years of industry experience and is a recognized speaker and author on SEO topics.

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google review cards

Unlock More 5-Star Reviews: Empower Your Service Technicians with Google Review Cards

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Generating quality Google reviews is paramount for any business aiming to thrive in today’s digital landscape. For businesses that deploy service technicians, this task presents a unique opportunity and a common challenge. How do you consistently capture that crucial customer feedback and make it incredibly easy for them to share their positive experiences? The answer […]

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Potential Customers Like to See the Face of a Business: Why Owners Should Feature Themselves on Their Websites

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When a potential customer lands on your business website, they’re doing more than just scanning services and comparing prices, they’re trying to decide if they can trust you. Any building trust with digital marketing and on your web presence is crucial. In today’s competitive digital landscape, especially for local service businesses, trust and connection are

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landing page Alexandria digital marketing agency

Tips for Building an Engaging and Effective Landing Page

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When it comes to creating strong landing pages, it’s all about clarity, trust, and demonstrating the value of your offer. A well-designed landing page doesn’t just look good, it converts and generates leads for your business. Whether your campaign goals are to generate leads, drive sales, or encourage sign-ups, here are some recommended tips for

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online search seo reviews

Why All Online Customer Reviews Aren’t Created Equal: Tips to Get the Best SEO Boost From Your GMB Reviews

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Online customer reviews are an integral part of your business’s online visibility, credibility, and success. However, many companies don’t realize that not all reviews carry the same weight. It’s essential to understand the quality of reviews to enhance your search engine optimization (SEO) efforts, especially through Google My Business (GMB).  So, why aren’t all customer

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Gazz Digital Launches New Agency, SecureMark Solutions, to Serve Booming Electronic Security Market

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Alexandria, VA – August 1, 2024 – Gazz Digital, a leading digital marketing agency based in Alexandria, VA, is excited to announce the launch of its new subsidiary, SecureMark Solutions. This new agency is dedicated exclusively to providing top-tier digital marketing services for the rapidly growing electronic security market, which includes security cameras, access control

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website rankings

Why Do My Competitors Rank Higher Than Me? Tips to Evaluate and Analyze Your Competitors’ Websites

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If you wonder why your competitors consistently outperform you in search engine rankings, it’s time to analyze their websites and strategies. By understanding the factors contributing to their higher rankings, you can make strategic adjustments to improve your website’s visibility and attract more organic traffic. Let’s explore four key areas to assess when evaluating competitor

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seo audit

What Is the Benefit of a Professional SEO Audit of My Website?

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Having a strong online presence is crucial for any business looking to succeed. With millions of websites competing for the attention of internet users, it’s important to ensure that yours stands out from the crowd. This is where search engine optimization (SEO) comes into play. There are numerous aspects to consider regarding effective SEO, but

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online reviews customer engagement

5 Tips and Tools for Generating Online Customer Reviews

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In today’s digital age, online customer reviews play a crucial role in shaping a business’s reputation and influencing consumer decisions. Positive reviews can significantly impact brand perception and attract new customers, while responding to neutral or negative feedback can show people you care about their experience.  Actively generating and managing customer reviews is essential for

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What Are Google’s Local Services Ads, and Are They a Good Investment?

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If you have an ad campaign online, you may have heard of Google’s Local Services Ads (LSAs), the newest way Google is helping local businesses reach customers. These ads are specifically designed for service-based businesses to advertise to customers in their target area. So when people search for a service in a specific location online,

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