Launching a new website is an exciting time, and it’s essential to ensure everything is working correctly before the launch. During this process, there’s one critical step that many businesses overlook: mobile optimization.
With the majority of search traffic now coming from mobile devices, neglecting this crucial aspect can significantly impact your site’s performance and user experience. It’s essential to ensure your new website is optimized for mobile devices so that no matter how users find you, they can easily navigate your site and find the information they need.
Search engines like Google also use mobile-friendliness as a ranking factor, so it’s more important than ever to ensure mobile optimization for your new website.
The Mobile-First Imperative
While designing and reviewing websites on desktop computers is common, skipping mobile optimization can significantly impact your site’s performance and success. Your new website may look perfect on a large screen, but how does it look and function on a smartphone?
Research shows more than half of all internet users are accessing websites via smartphone. This is a huge segment of your audience you could be missing if your site doesn’t work on mobile devices, so it’s imperative to ensure your site translates seamlessly across mobile devices before launch.
Key Areas to Review on Mobile
Before you hit that launch button, take the time to thoroughly review your site on various mobile devices. Here are a few critical aspects to check:
- Navigation. Can mobile users easily move between different pages? Your menu should be compact yet accessible, allowing visitors to explore your site effortlessly.
- Click-to-call functionality. Is there a prominently displayed phone number that initiates a call with a single tap? This feature can significantly improve conversion rates for businesses that rely on phone inquiries.
- Mobile-optimized forms. Are your contact forms easy to tap and fill out on a small screen? Fields should be large enough to tap and complete accurately.
- Content readability. Is your text easily readable without zooming? Ensure your font sizes are appropriate for mobile screens and that there’s sufficient contrast between text and background.
- Visual organization. Does your content present clearly on mobile? Proper use of headings, short paragraphs, photos, videos, and strategic white space can greatly enhance the mobile experience.
The Cost of Neglecting Mobile Optimization
When you skip mobile optimization before launching your site, you’re taking a risk that people who find your business online will simply go to a competitor because your site doesn’t work on their device. Neglecting mobile optimization can lead to:
- Damage to your brand’s reputation as a modern, user-focused company.
- Decreased conversion rates and lost business opportunities.
- Higher bounce rates as frustrated users leave your site.
- Lower search engine rankings due to poor mobile performance.
Mobile optimization isn’t just a convenient feature these days—it’s an absolute necessity. By ensuring your site performs flawlessly on mobile devices, you improve user experience and enhance your digital presence, setting your new site up for success.
Let Gazz Digital Handle Your Website Launch
Your website is often the first point of contact between your brand and potential customers. Make sure that first impression is a great one, regardless of the device they’re using. Let Gazz Digital handle the design, mobile optimization, and launch of your new website—contact us today to get started!
