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How to Dissect and Learn From Your Website Conversions in Google Analytics

964 Comments / Business / By

It’s hard to argue with the importance of Google Analytics for your website. Google Analytics helps businesses better understand how customers interact with their website so they can make improvements that will have the most impact on their web traffic, conversions, and success. One of the most crucial aspects of using Google Analytics is to […]

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seo google

Tips for Building Authority as Google Pushes Towards More EAT and Content Transparency

58 Comments / Business, Content marketing, Google Algorithm / By

Building authority with your website and online presence takes time and commitment. There are multiple factors that influence your search engine rankings, and EAT is one of them. EAT stands for expertise, authoritativeness, and trustworthiness. At its core, EAT can influence your rankings because Google uses it to evaluate the credibility and accuracy of the

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blog posts

Struggling with Your Blog? 4 Tips on How to Find Good Blog Topics

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Your website’s blog is an opportunity to tell your audience more about what you offer, your expertise, and provide them with helpful information. A blog with resourceful content that visitors actually want to read will pay dividends, but coming up with new topics regularly can be a challenge. However, your blog also serves another important

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seo

Should I Engage an SEO Firm Before or After I Build My Website?

Business, Content marketing, Design / By

Search engine optimization (SEO) firms help businesses make necessary changes or implement practices to rank better in search engines. The right SEO firm isn’t just an asset for businesses but a partner that organizations can grow with for long-term success. If you’re building a new website or planning to get a new one, you may

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redesign website

Redesigning Your Website? Important SEO Tips for Maintaining Your Organic Rankings When Migrating Your Website

Blog, Business, Content marketing, Design, Wordpress / By

Although rebranding can be an effective marketing strategy for businesses, planning on migrating your site to a new domain can hurt your traffic. Since search engines have already indexed and ranked your site, changing it can cause loss of traffic and confusion among search engines when not done properly. The good news is that you

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website engage

How to Keep Visitors Engaged Longer on Your Website and Why You Should Care

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Keeping visitors engaged on your website for longer may not seem like a significant factor when it comes to your online presence. After all, if people are finding your site and you’re getting good traffic, why does it matter how long they stay on your webpage? Ultimately, keeping visitors on your site for longer can

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seo

Small Business Websites Should Address the Main Reasons Potential Customers Say No

Blog, Business, Content marketing / By

Does Your Business Website Address the Main Reasons Potential Customers Say ‘No’? As many business transactions have gone digital, it’s essential to understand how potential customers engage with your company and the barriers they face when making a purchase or selecting services through your website. For many small companies, the interaction potential customers have with

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I Own a Local Franchise Business, What Are My Digital Marketing Options?

Blog, Business, Content marketing / By

 Not every franchise business is the same, especially when it comes to their digital marketing options. Some may have the freedom to advertise on their own, while others will have to follow rules when it comes to their digital marketing approach. At Gazz Consulting, we’ve been contacted by multiple franchisees over the years asking for

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How Digital Marketing Strategies Have Adapted to Help Our Medical Clients During COVID-19

Blog, Branding, Business, Content marketing, Health / By

Medical practices have been facing unprecedented challenges as the COVID-19 pandemic has continued. From taking steps to safely accommodate patients to experiencing financial strains, these clients have had extraordinary circumstances to face. Our digital marketing strategies have evolved during COVID to better support our medical clients and their current situation. Here’s what steps our team

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