Meta, the parent company of Instagram and Facebook, has released a new platform called Threads. Threads is a social media site similar to Twitter, and within days of its release, 100 million users have signed up.
Threads combines text with visual media such as images, photos, and videos, blending the two seamlessly, although it’s designed to be a more text-heavy platform.
So should you start using Threads, and can this new social media platform benefit your business? Keep reading to find out more!
Signup Is Simple With Instagram
Any company with an active Instagram account can easily create a Threads account and log in with the same credentials.
When companies sign up for a Threads account, they can connect the new account to their Instagram account so the followers they have with Threads accounts will be carried over.
To make it even more convenient, Threads automatically links your Threads account in your Instagram bio so followers can easily find your business on social media. The same is true for new followers who sign up for Threads and follow you there, creating a seamless social media experience for your audience.
Posts on Threads can also easily be shared on Instagram’s stories and other platforms, making integration simple for businesses that use multiple social media channels.
Take Advantage of a User-Friendly Text and Multi-Media Platform
Threads is user-friendly and personable. It helps companies create a “non-corporate” feel while still maintaining professionalism. While this platform won’t be suited for all clients, it can work well for some.
The platform works best for companies that depend on text-based communication because it allows posts of up to 500 characters and is considered a micro-blogging platform. “Our vision with Threads is to take what Instagram does best and expand that to text,” says Meta from their Newsroom.
However, the platform also allows videos up to five minutes long, making it a mixed-media site that can support a variety of users and posts.
Link Posts to Tell a Branding Story
One of the core features of Threads is the ability to connect posts and engage in a public conversation with more long-form content. Users can link several posts that include photos and videos, allowing users to better understand a brand’s image, core values, and industry.
Threads empowers businesses to tell a branding story by connecting posts, which can increase user engagement and build brand awareness and loyalty. However, companies can also use Threads to promote their goods or services with both visual content and text.
Meta’s new platform may be especially beneficial for companies that work in complex industries or need to educate their customers on elaborate topics. This is because Threads allows users to make a series of posts, which can include everything from guides, polls, and photo or video tutorials that can enhance customer engagement.
Connect With Customers and Better Understand Competitors
Like other social media platforms, businesses on Thread can easily engage with customers in the comments. Although Threads does not yet have a direct messaging feature, the text-heavy nature of posts allows customers and businesses to engage in deeper discussions and better understand one another.
Threads also offers businesses an opportunity to take feedback, better understand their competition, and identify customer problems they may not have previously considered. As such, companies can improve their offerings and even identify new customer markets they may have missed.
Should You Start Using Threads?
As Threads is new, businesses are still understanding how they can use the platform to their benefit. Should you sign up for Threads? Find out how this and other social media platforms could help your business by scheduling a consultation with Gazz Digital today.
