If you wonder why your competitors consistently outperform you in search engine rankings, it’s time to analyze their websites and strategies.
By understanding the factors contributing to their higher rankings, you can make strategic adjustments to improve your website’s visibility and attract more organic traffic.
Let’s explore four key areas to assess when evaluating competitor websites: backlinks, top-ranking pages, changes to improve rankings, and content strategy.
Tip #1: Check Backlinks
Backlinks, or external links pointing to a website, are a significant ranking factor. Investigate your competitors’ backlink profiles to identify the quality and relevance of their incoming links.
Tools like Moz and SEMrush can provide valuable insights into the backlink sources. Look for opportunities to build similar high-quality backlinks for your website. Consider reaching out to relevant websites, influencers, or industry directories to request backlinks.
A strong backlink profile can significantly impact your website’s visibility and authority, so this is one strategy worth considering.
Tip #2: Review Their Top-Ranking Pages
Identify which pages on your competitors’ websites consistently rank well in search engine results. Analyze these pages to understand their content, structure, keyword usage, and user experience.
Look for opportunities to enhance your own content by creating more comprehensive, engaging, and optimized pages. Focus on improving the user experience, ensuring relevant and valuable information, and optimizing for relevant keywords.
By offering superior content and user experience, you can boost your rankings to outperform competitors in search results.
Tip #3: Evaluate Their Content Strategy
In addition to looking at your competitor’s top-ranking pages, it’s also important to assess their content strategy.
For example, look at the types of content they post, such as blog posts, product pages, videos, infographics, or guides, and how often they post them. See if any of these posts, pages, or videos are in their top rankings.
Checking these types of content to see which performs best for rankings, shares, and engagement can help you identify gaps or opportunities to create content that your own site may be missing, especially when it comes to relevant topics and keywords for your audience.
You can also evaluate how your competition promotes their content or how often they update existing content to understand the bigger picture.
Tip #4: Identify What Changes They’ve Made
Monitor your competitors’ websites for any changes that have contributed to their improved rankings. Archive.org can help you access previous versions of their web pages to identify modifications they made.
Look for changes in title tags, meta descriptions, headings, content quality, internal linking, or improved site speed. Understand the impact of these changes on their rankings and consider implementing similar improvements on your own website.
Analyze Your Competitors & Improve Your Rankings With Gazz Digital
Evaluating and analyzing your competitors’ websites is a vital step in improving your own search engine rankings. By implementing these tips, you can work towards closing the gap and achieving higher search engine rankings, ultimately gaining a competitive edge in your industry.
Improve your search engine rankings and conduct in-depth competitor analysis with Gazz Digital. We dig deep to understand your business, your competition, and customize a strategic plan to help you get from where you are to where you want to be. Contact us today.
