Gone are the days when a generic bio would satisfy potential clients. Instead, people want to know who they will work with, their experience and credentials, and how business owners can help them. This is particularly true for companies that provide services to clients.
Establishing trust with a strong and unique bio on your website can help people relate to you and feel more comfortable reaching out. In addition, website bio pages tend to rank highest during a user’s first visit to a website.
So how can you build a better website bio and establish trust with potential clients? Here are three solid tips to help you get started.
1. Make an Introductory Video
If you look at a general bio, there is generally a headshot of the person, a photo of a team, and some content on the page, if visitors are lucky. You can make your bio stand out by adding a short introductory video in addition to photos and text.
Try to keep the video brief, about one minute, and introduce yourself. Imagine you are talking to a new client in person for the first time. Tell them about yourself, what you do, and how you can help them.
Video allows you to connect with people in a way that text and photos alone do not.
2. Share Something About Your Life
While discussing how you can help your clients in your bio is important, it’s also important to share something about your life outside work.
You don’t need to write paragraphs—even just a fun fact or a short sentence about what you do when you’re not working can make an impression.
Some ideas on what to include:
- Your family (partner, kids, and pets are all welcome)
- What hobbies you love
- Any organizations you donate time or money to
- Where you love to vacation or travel
Letting people know you are a real person and sharing a little about your life can make you appear trustworthy and relatable.
3. Do a Fun Facts List
A popular way to flesh out a bio and help it be more engaging is to create a fun facts list. This is an easy and fun way to help people get to know you and get a feel for your personality without meeting you in person, which can encourage them to feel comfortable taking the next step.
Facts can include anything you like. Your favorite food or drink, your first job, a unique experience you had, your favorite city or sports team, where you grew up, or any fun interests you have are all great ideas. You can start the list with “Did You Know?” or “Interesting Facts About Me”. This is your time to shine!
Need Help Creating a Trustworthy Bio?
A good website bio should be focused on conveying your values and experience while building trust with your audience. So don’t be afraid to get creative on your bio page. After all, it’s where people go to learn about you and what motivates you. Need help improving your online bio? Let’s spark some ideas together—contact Gazz Digital today to learn more.