When it comes to running Google Ads campaigns, especially for B2B or niche markets, many businesses hit a frustrating wall: Google reports that their target keywords have “insufficient traffic.” This is a common issue when you’re targeting specialized products, services, or industries where not many people are searching using your specific terms. But those are […]
In today’s competitive digital landscape, getting the most out of your advertising budget is crucial—especially for dental practices looking to attract the right patients. At Gazz Digital, we’ve been managing Google Ads campaigns for dentists for close to 20 years. Over that time, we’ve honed our expertise in optimizing Google Ads campaigns for dentists, discovering
Strong and Poor-Performing Keywords We’ve Identified for Dental Google Ads Campaigns Read More »
Location Targeting Local service businesses by definition have a defined service area, so it’s vital to utilize the Google Ads feature to target specific geographic locations. As a local business looking to reach customers within a targeted area, understanding the location targeting options is essential to your campaign’s success. Geo-targeting: Focus on the regions where
To maximize the reach and ROI of Google Ads campaigns, precision targeting to have your paid ads in front of the right audiences is key to maximizing the effectiveness of your advertising campaigns. One of the most effective tools, and one which is often overlooked, available to advertisers today is demographic targeting in Google Ads.
Reach the Right Audiences in Google Ads by Unlocking the Power of Demographic Targeting Read More »
As a business owner, staying ahead of the competition is crucial to success. One important aspect of this is keeping track of what your competitors are doing in terms of their digital marketing strategies. Google Ads is one of the most popular advertising platforms, and it’s essential to stay up to date with your competitors’
If you have an existing website with established organic rankings, you may be understandably concerned about losing those rankings when building a new website on the same domain. Often new websites have different pages, structure and navigation, so planning for these changes is key. Fortunately, there are steps you can take to mitigate the possibility
Video content has become crucial for companies to engage with their audience and convey their brand message. Videos even positively impact SEO and are considered part of a comprehensive digital marketing strategy for businesses large and small. There are two main categories of videos: short-form and full-length. It’s essential for businesses to know when to
Short-Form vs. Full-Length Videos: When to Use (and Market) Each for Your Business Read More »
If you spend time, energy and resources to develop unique content for your website, there’s nothing more frustrating than learning that they haven’t been indexed by Google, and as such can not and will not appear in search. Don’t take it personally, as this happens frequently and is a common challenge, whether it’s product listings
In today’s digital-centric world, having a strong online presence is crucial for businesses to succeed. However, managing and executing effective digital marketing strategies can be a time-consuming task requiring extensive resources and expertise. That’s where outsourcing your business digital marketing comes in. Outsourcing some or all of your digital marketing can provide concrete benefits for
Benefits of Outsourcing Some or All of Your Business Digital Marketing Read More »
Optimizing your content is one of the best ways to boost your organic search rankings and make it easier for potential customers and clients to find you. So to be effective, your content needs to inform and educate your visitors while helping them find you. Keyword research is a vital component of any successful SEO
