Video - Gazz Digital: Digital Marketing Agency Alexandria VA

6 Optimization Tips to Help Google & Viewers Better Understand Your Videos

Video content is increasingly popular, and the demand isn’t going away anytime soon. Whether you’re a business looking to promote your products or services or a professional sharing your knowledge, optimizing your videos is key to attracting viewers and ranking high on search engine results. Google and other search engines utilize complex algorithms to understand […]

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Short-Form vs. Full-Length Videos: When to Use (and Market) Each for Your Business

Blog, Creative, Video / By Gaby

Video content has become crucial for companies to engage with their audience and convey their brand message. Videos even positively impact SEO and are considered part of a comprehensive digital marketing strategy for businesses large and small. There are two main categories of videos: short-form and full-length. It’s essential for businesses to know when to

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Best Practices for Creating Office Virtual Tours

Leave a Comment / Blog, Video / By Robert Gazzola

A virtual office tour is a great way to help potential clients become familiar with your business and its location. However, a virtual tour is not the same as a video tour. Instead of walking through your office and taking a video, a virtual tour is created using software that “scans” your office space from

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Looking to Attract and Engage Younger Audiences? Try Adding Short-Form Video to Your Marketing

Have a Bio video on your website? Here’s some tips to help its performance

Blog, Video / By Robert Gazzola

The SEO team here at Gazz Consulting has been measuring site activity, content engagement and conversion data for our clients for a number of years, and one consistent activity we’ve measured is the high level of engagement registered with the Bio pages of the business owners/doctors/lawyers, etc. People want to feel comfortable with the professional

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