Getting found in the search engines is key for any successful business. Whether you operate exclusively online or your business has a physical location as well, search engine optimization (SEO) is a must. There are many components that factor into optimizing your web presence. SEO isn’t a one-size-fits-all strategy; yours must be custom if you’re going […]
How Do I Know if My Business Needs an SEO Consultant? Read More »
Having an online presence is not only beneficial but necessary for businesses to be successful. However, with the convenience and prevalence of the internet comes the ability for customers to speak their mind and for a worldwide audience to listen. As a business, it’s impossible to avoid bad reviews. There’s going to be someone somewhere
What to Do with a Bad Review? Read More »
Has your website experienced the significant drop in organic search traffic this year? 2018 has been an impactful year for Google algorithm updates on the organic search rankings for sites in multiple industries and verticals. Are you frustrated at this fact since you’ve been writing new content for your site and focusing on best practices
Have your organic rankings dropped? May be time to evaluate your site for its E-A-T Read More »
For many businesses today, the internet plays a crucial role for how customers find them. However, many companies don’t realize just how important online citations are to helping their business get found on the web. An online citation includes a mention of the name, address, and phone number (NAP) of your business. The majority of
What Are Citations and Why Are They Important to Your Website’s Online Visibility? Read More »
Social media advertising is the process of creating a strategy to post and share content on specific social media channels in an effort to meet your business’ goals. With social media as prevalent as it is in our digital world, the right channels can be an influential tool for you to connect with your audience
Advertising on Social Networks: Is It Right for My Business? Read More »
Standing out among the competition is crucial to every business. And with all the website building tools out there, just having a professional website doesn’t cut it anymore. So what can you do to get that needed edge over the competition? While there are many options to try, in our opinion and from working with
Video: One of the Top Ways to Improve Your Business’s Website Read More »
A common question we get asked is, “What website content should I write for SEO?” In the past, people focused on writing content specifically for search engines in hopes of tapping into a magical formula and appearing higher on Google. But as search engines get smarter and are more sophisticated, they are not simply looking
Write Content for Your Audience, Not SEO Read More »
For most businesses every dollar counts. So when choosing how to spend on marketing, it’s best to know where you can get the most bang for your buck. Search engines have made it easy for anyone to set up pay per click (PPC) advertising. Because PPC advertising allows you to gain valuable data on how
Pay Per Click Advertising: Is it the best use of your marketing budget? Read More »
Blogging is one of the best ways to not only share your expertise, but also gain new patients. Building a solid online presence will help establish trust in your dental practice and make it easier for new patients find you. Taking the time to optimize your blog posts will help you show up higher in
6 Tips for Dentists: How to Optimize Your Blog Posts Read More »
If you own your own business or work for a local business, you know that using Google AdWords for advertising is an industry standard. But managing your own Google AdWords is not only complex and tricky, but also isn’t the best use of your time. There are a lot of people out there who say
Checklist: Find the Best Google AdWords Management Firm for Your Local Business Read More »
