Taking advantage of pay-per-click (PPC) campaigns such as Google Ads or Bing Ads can increase traffic to your website and get your business more easily found by your target audience on the web. However, while these campaigns are relatively easy to set up, they’re also easy to waste money on without a strategy. Having professional […]
5 Tips for Improving Small Businesses Pay-Per-Click Campaigns Read More »
Content is invaluable when it comes to your website, and it’s not just pictures and video—written content is the king of web positioning, known as search engine optimization (SEO). SEO is what helps search engines such as Google rank your site for context, and it’s also what’s going to get your business name in front
Importance of Updating Your Website Content for SEO Read More »
Pay per click advertising can be an extremely effective advertising media for general dental offices looking to generate new patients, if done correctly. It is very easy to waste a large portion of your advertising budget if you’re targeting and settings are not optimized correctly. The wrong setting can have your campaign show for the
Tips for Effective Pay Per Click Ad Campaigns for General Dentists Read More »
When writing for dental blogs, you want to engage readers while providing them with the information they’re looking for. High-quality content is an excellent way to do this. It not only help boosts a dental practice’s credibility, but shows that the team is actively involved in patient education and delivering helpful information to their audience.
Best Writing Tips When Writing for Dental Blogs Read More »
Surveillance Secure, a leading security integrator serving the commercial market in Maryland, Virginia and Washington D.C., selected Gazz Consulting to develop and launch a digital campaign to promote their new nationwide franchise offering. The new security franchise website, coupled with a targeted SEO and digital advertising campaign, will target potential franchise candidates throughout the United
Gazz Consulting Launches Franchise Website & Digital Campaign for Surveillance Secure Read More »
Google My Business (GMB) is a free tool businesses can utilize to provide basic information about their organization in Google applications, including Google searches and Google Maps. GMB helps customers find you and information they need to know about your business easily. You’ve likely seen these GMB pages all the time when searching for a
How to Use and Take Advantage of Your Google My Business Account Read More »
When creating a new page for your website, you want it to rank well but you also want your audience to find what they need when searching for information or products that your company excels in. By filling out the title tag and meta description fields on your site when creating a new page, you
Many small businesses, freelance workers, contractors, or business startups are looking to do their own search engine optimization (SEO). SEO is a custom strategy that consists of a variety of factors that all work together to help your business rank in the search engines. When customers search online for you, a solid SEO strategy will
When Doing Your Own SEO: Where to Start and What to Focus On Read More »
The SEO team here at Gazz Consulting has been measuring site activity, content engagement and conversion data for our clients for a number of years, and one consistent activity we’ve measured is the high level of engagement registered with the Bio pages of the business owners/doctors/lawyers, etc. People want to feel comfortable with the professional
Have a Bio video on your website? Here’s some tips to help its performance Read More »
“Hey Google, how can I improve my website to find customers searching by voice?” You may have experienced this personally, but industry data has also shown a dramatic increase in the amount of voice-activated searches, as the rise of the voice enabled applications has made this an increasingly convenient option for people searching online. This
Does your digital marketing strategy take into account voice search? Read More »
