Many small businesses, freelance workers, contractors, or business startups are looking to do their own search engine optimization (SEO). SEO is a custom strategy that consists of a variety of factors that all work together to help your business rank in the search engines. When customers search online for you, a solid SEO strategy will […]
When Doing Your Own SEO: Where to Start and What to Focus On Read More »
“Hey Google, how can I improve my website to find customers searching by voice?” You may have experienced this personally, but industry data has also shown a dramatic increase in the amount of voice-activated searches, as the rise of the voice enabled applications has made this an increasingly convenient option for people searching online. This
Does your digital marketing strategy take into account voice search? Read More »
Getting found in the search engines is key for any successful business. Whether you operate exclusively online or your business has a physical location as well, search engine optimization (SEO) is a must. There are many components that factor into optimizing your web presence. SEO isn’t a one-size-fits-all strategy; yours must be custom if you’re going
How Do I Know if My Business Needs an SEO Consultant? Read More »
Standing out among the competition is crucial to every business. And with all the website building tools out there, just having a professional website doesn’t cut it anymore. So what can you do to get that needed edge over the competition? While there are many options to try, in our opinion and from working with
Video: One of the Top Ways to Improve Your Business’s Website Read More »
A common question we get asked is, “What website content should I write for SEO?” In the past, people focused on writing content specifically for search engines in hopes of tapping into a magical formula and appearing higher on Google. But as search engines get smarter and are more sophisticated, they are not simply looking
Write Content for Your Audience, Not SEO Read More »
For most businesses every dollar counts. So when choosing how to spend on marketing, it’s best to know where you can get the most bang for your buck. Search engines have made it easy for anyone to set up pay per click (PPC) advertising. Because PPC advertising allows you to gain valuable data on how
Pay Per Click Advertising: Is it the best use of your marketing budget? Read More »
If you own your own business or work for a local business, you know that using Google AdWords for advertising is an industry standard. But managing your own Google AdWords is not only complex and tricky, but also isn’t the best use of your time. There are a lot of people out there who say
Checklist: Find the Best Google AdWords Management Firm for Your Local Business Read More »
Social media marketing is an excellent tool when used properly. It can also be one of the most difficult to master. When you have your own healthcare practice, it’s just as important to reach new patients as it is to provide exceptional care to your current ones. When marketing your practice on social media, here
5 Tips for Social Media Marketing for Healthcare Professionals Read More »
Tracking website conversions is an important part of understanding just how well your website is performing. This can reveal changes that need to be made, but also highlights positive factors that should be repeated in future endeavors. While various analytics can be tracked depending on the action you want site visitors to take, we are
How Do I Track Lead Conversions on My Website? Read More »
If you are starting up a business online, you may be about to embark on a very successful and rewarding venture. But understanding what goes into getting an online business started the right way is vital to success. We’re going to look at 4 elements that can help your online business flourish. #1: Creating Your
The First Steps in Getting Your New Online Business Going Read More »
