Gazz Digital: Digital Marketing Agency Alexandria VA

The First Steps in Getting Your New Online Business Going

If you are starting up a business online, you may be about to embark on a very successful and rewarding venture. But understanding what goes into getting an online business started the right way is vital to success. We’re going to look at 4 elements that can help your online business flourish.

#1: Creating Your Website

When creating a website for your business, you need to take several things into consideration.

  • Register the Right Domain Name – The right domain name for your company will be the easiest thing to remember that has to do directly with your business. Of course, availability can be an issue, so it may require some creativity to find an available domain name that is simple and informative.
  • Choosing the Right Platform – In order to make it easy to get referrals from your site, you want to choose a platform that makes it easy for you to manage content. WordPress is a great example.

#2: The Website Contact Form

Having a website contact form is how you gather the information you need from referrals in a simple fashion. An email address is great, but you never know what info a potential client will forget to provide. A form can require mandatory information that will prove useful for direct marketing purposes such as the person’s name, email address, and phone number.

#3: Creating Visibility for Your Website

Registering your domain in the most important business directories can provide a quick boost in visibility. We recommend the following 3 directories because they are commonly searched, public, and free to register:

  • Google
  • Yelp
  • Angieslist

Keep in mind that you may be contacted with advertising promotions after signing up for these directories. Also, don’t underestimate the importance of collecting reviews on your own website. Adding a “Review Us” link on your site can be an important element in acquiring new customers.

#4: Utilizing Social Media

Registering your business name for an account with all the major social media platforms actually protects your brand, even if you don’t end up using every social platform. At least you know no one else is parading around using (and perhaps ruining) your company’s good reputation. At least consider opening accounts on:

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • Pinterest

Share real content and updates from your business rather than cookie cutter content. You can use social accounts to build long-lasting business relationships by keeping in contact with your current clients and reaching out to potential new clients. Be sure to share content that your target audience will find interesting and informative.

If you follow these 4 steps, your online business will be well on its way to becoming a successful business venture.

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