Although content is a necessary part of any online presence, it’s not easy to get your content to stand out to potential customers or even rank well in search engines.
Whether it’s your blog, social media, or your website, a great way to get your content to stand out in the sea of online content is to do what others are not doing, or not doing well.
Here are a few ways you can do something a little different to revamp your content strategy and better appeal to your target audience.
Incorporate More Visual Content
Readers today are increasingly visual, and visual content makes for memorable content. Incorporating more visual content into your articles, webpages, or social media gives readers a way to skim the content without reading a lengthy article.
Most people who come to your website are looking for easy-to-digest information that they can quickly scan and decide if the content offers what they need.
By adding visuals such as photos, videos, or infographics, you can give readers the experience they’re looking for and the valuable information they need with your content.
Consider Writing for Other Blogs
Writing for other blogs can help you establish yourself as an authority in your industry and even improve your online reputation. Not to mention that writing for other websites gives you the opportunity to get high-quality backlinks to your site.
Other websites are often looking for subject-matter experts to write content that will be valuable to their readers. Writing for other blogs is a great way for people to find you, learn about your experience and knowledge, and ultimately, follow the link to your website.
What other blogs? Consider contacting business partners, suppliers/vendors, or other businesses you may know from Chambers of Commerce or networking groups, and discuss what topics may be good for their blog. Do your research to make sure their website and blog are quality (and have existing online visibility) and would be a good fit for your content.
Make Your Authority As An Author Clear
Google rewards content that is written by authors with authority and demonstrated expertise on a particular subject. When publishing your content, be sure that all aspects that reinforce your authority on the subject are clear. You can add your title or credentials to your bio, and don’t forget to add any awards or recognition you may have received for your work.
Readers are looking for content that’s helpful and relevant but also trustworthy. People won’t trust your content if they don’t trust your expertise. People need to know that they can trust you, so be sure your authority is clear.
Don’t forget to back up any claims you make with reputable sources to further establish trust with your readers and underscore your authority.
Write for Mobile Viewers
People are increasingly reading content on their smartphones, so to help your content stand out, write like you’re writing for mobile users. Don’t block text into long paragraphs. Instead, break up paragraphs and keep sentences relatively short and to the point.
Your website should also be optimized for mobile users, meaning that it easily converts to mobile screen size without any glitches that make navigation difficult.
Readers won’t stick around to look at your content if it’s too difficult to navigate or read. Make it easy for people to scan and find the information they need by keeping mobile users in mind.
Is Your Content Getting the Attention It Deserves?
Is your content standing out to potential customers? Implement the above tips to help your content get noticed for the value it provides to people online. If you’re ready to take your content marketing to the next level, contact our team at Gazz Consulting to get a quote today at (703) 457-6687.
