When it comes to pay-per-click (PPC) advertising, Google Ads often takes center stage as the go-to platform for businesses. However, overlooking Microsoft Advertising, formerly known as Bing Ads, can be a missed opportunity for brands.
Is PPC advertising on Microsoft (Bing) Ads worth considering? Here, we discuss the advantages and considerations of including Microsoft in your digital marketing strategy.
Advantage #1: Take Advantage of Lower Average Click Charges
One important advantage of putting your ads on Microsoft Advertising is that the average click charges are generally lower than on Google Ads. This can benefit businesses looking to maximize their advertising budget and potentially achieve a higher return on investment (ROI) while reaching people who use Microsoft instead of or in addition to Google.
Advantage #2: Expand Your Network
Microsoft Advertising’s network encompasses Bing and various other sites, including AOL, Yahoo, and MSN. This means that your search ads have the potential to appear on these platforms, which can include Microsoft Start, Microsoft Edge, and Outlook, allowing your business to reach a wider audience base.
Advantage #3: Get More Traffic From ChatGBT
Microsoft’s ChatGBT is an AI language model capable of engaging in interactive conversations with users. It contributes significantly to driving more traffic to Microsoft sites. By advertising on Microsoft (Bing) Ads, businesses can tap into this growing source of traffic and potentially increase their brand visibility and conversion rates.
Advantage #4: Leverage Easy Importing From Google Ads
For businesses already running PPC campaigns on Google Ads, Microsoft Advertising provides a hassle-free process to import these campaigns, eliminating the need to recreate them entirely. This convenient feature saves businesses time and effort while allowing them to reach a different audience base beyond Google’s platform.
Advantage #5: Target Specific Audiences With LinkedIn Data
Microsoft Advertising offers a distinct advantage over Google Ads by allowing advertisers to target audiences based on their LinkedIn profile data. This feature makes it simple for businesses to refine their audience targeting based on professional demographics such as job titles, industries, and company sizes. This level of specificity can be highly valuable for companies targeting an audience with certain professional criteria.
The Bottom Line for Bing PPC Ads
Considering the benefits discussed above, PPC advertising on Microsoft (Bing) Ads can absolutely be worth the investment. By diversifying your PPC advertising efforts and including Microsoft Advertising in your campaign strategy, you can reach a broader audience, potentially achieve a higher ROI, and leverage unique targeting capabilities.
With lower average click charges, an expanded network encompassing popular sites like AOL, Yahoo, and MSN, increased traffic from ChatGBT, easy importing from Google Ads, and the unique ability to target audiences using LinkedIn data, Microsoft Advertising presents a compelling way to reach your target audience.
Design Your PPC Advertising Campaign With Gazz Digital
Take advantage of the benefits offered by Microsoft (Bing) Ads to maximize the effectiveness of your PPC advertising and drive success for your business. Expand your reach beyond Google with Gazz Digital’s targeted PPC campaigns. Start connecting with new audiences by contacting us today!
