Gazz Digital: Digital Marketing Agency Alexandria VA

703.457.6687
Request a Quote
Menu
Menu

Looking to Attract and Engage Younger Audiences? Try Adding Short-Form Video to Your Marketing

57 Comments / Blog, Video / By / September 28, 2022

If you’re looking to attract and engage younger audiences—and with younger millennials and Gen Z always online, this is crucial for some brands—short-form video is the way to go.

The definition of short-form video varies. Short videos can be less than 60 seconds or as long as five minutes. By incorporating short-form video into your marketing strategy, you can see a higher return on your investment. 

A short video is easier for people to watch and understand, as it only takes a few seconds of their time. In addition, younger viewers tend to have a shorter attention span, so brief videos are ideal for them to absorb information.

Adding shorter videos to your marketing strategy can result in higher engagement from audiences of all ages. Here’s what you need to know when incorporating short-form video into your marketing plan.

Why Short-Form Video Is So Popular

Short-form video is especially popular among Gen Z, which is expected to become the largest generation as of 2023. Besides being digitally connected at all times, why else are shorter videos so popular among younger people?

These videos tend to be highly original, creative, and entertaining, as users only have a very short time to film themselves or deliver a message. App users and creators alike enjoy short-form video because of its minimal time commitment, easy-to-digest messaging, and funny and relatable content. 

In fact, short-form videos rank #1 for lead generation and engagement, making this trend one that’s going to stick around.

Different Types of Short-Form Videos

There are several popular platforms for creating short-form videos. The original is TikTok, which has upped its time limit from 60 seconds to three minutes (and now allows long-form videos of up to 10 minutes).

Instagram also has its version of short videos called Instagram Reels (which can be no more than 60-90 seconds, with 30 seconds being closer to average), and YouTube has what it calls YouTube Shorts (which allows videos of no more than 60 seconds).

Keep in mind that different videos can work better on different platforms. For example, trending videos and current topics work well on TikTok, while Instagram Reels are more of an extension of your Instagram account and can be used for evergreen videos and content.

On the other hand, YouTube Shorts allows creators more control over their videos, such as ads shown, scheduling videos, and even editing after publishing. Shorts can also be seen on YouTube, so they don’t require viewers to use a separate app to see the content.

Which platform you use is entirely up to you, or you may choose to use all three.

Best Practices for Creating Short Video Content

Less is more when it comes to short-form video, which tends to be more memorable and impactful among consumers. The following are some best practices to keep in mind when creating short videos:

  • Keep it as short as possible. Aim for the shortest length possible to deliver your message because the longer your video is, the less likely your viewers will stick around to watch the whole thing.
  • Ensure high video quality. The picture and video should make it simple for your viewer to see and hear you, and your message should be clear.
  • Be genuine. People are more likely to engage and respond to you when you’re being authentic. Let your passion for what you do shine through, and keep it relatable yet professional.
  • Engage with your audience. Respond to comments on your videos and get on board with trending topics or challenges. You can even do a giveaway to attract more viewers.
  • Don’t forget a call-to-action (CTA). Ask viewers to subscribe, visit your website, or leave a comment. A CTA can nudge viewers to engage more with your brand and share your content.

Short-Form Video Is Here to Stay

If you haven’t started incorporating short-form videos into your marketing strategy, the time is now. Shorter videos continue to trend and are projected to remain popular. By creating video content, you can engage more of your audience and grow your brand and company reputation online. Find out more about how short-form video can be a game-changer for your digital marketing strategy by contacting Gazz Consulting today.

About The Author

Avatar photo
  • Client Support Manager
Paty enjoys blogging for our team, and taps into her broad range of expertise in technology and digital marketing, and her desire to learn something new.

57 thoughts on “Looking to Attract and Engage Younger Audiences? Try Adding Short-Form Video to Your Marketing”

  1. Jamessar

    I’ve recently started using [url=https://elevateright.com/product/thca-flower-blueberry-muffin/ ]blueberry muffin thca[/url] , and they’ve exceeded my expectations. From Delta 8 products to HHC products, the benefits are undeniable. They boost splinter down urgency, instal up acquire a zizz, and without considering that slick effortlessness obscure aches. What I attraction most is that they’re accepted and don’t pull down away me intuition numbed or discernible of it. The position of hemp products makes a awesome balance, so I on all occasions look benefit of trusted brands. Whether you’re restored to hemp or savvy, these products are a game-changer pro healthy wellness.

  2. Angelskaky

    I’ve recently started using https://elevateright.com/product/delta-9-oil/ , and they’ve exceeded my expectations. From Delta 8 products to HHC products, the benefits are undeniable. They cure modify emphasis, recondition slumber, and even opulence penny-ante aches. What I love most is that they’re spontaneous and don’t remain me intuition numb or out of it. The rank of hemp products makes a monumental imbalance, so I forever look benefit of trusted brands. Whether you’re restored to hemp or experienced, these products are a game-changer for inclusive wellness.

  5. PeterOnets

    Pharmacie en ligne Cialis sans ordonnance [url=http://tadalmed.com/#]cialis generique[/url] Achat Cialis en ligne fiable tadalmed.com

  10. PeterOnets

    Achat Cialis en ligne fiable [url=http://tadalmed.com/#]Cialis sans ordonnance pas cher[/url] cialis sans ordonnance tadalmed.com

  14. PeterOnets

    Kamagra Oral Jelly pas cher [url=https://kamagraprix.shop/#]kamagra oral jelly[/url] Kamagra Commander maintenant

  24. PeterOnets

    Tadalafil 20 mg prix en pharmacie [url=https://tadalmed.com/#]cialis sans ordonnance[/url] Acheter Cialis 20 mg pas cher tadalmed.com

  29. PeterOnets

    kamagra 100mg prix [url=https://kamagraprix.com/#]kamagra oral jelly[/url] acheter kamagra site fiable

  39. PeterOnets

    acheter mГ©dicament en ligne sans ordonnance [url=https://pharmafst.shop/#]pharmacie en ligne sans ordonnance[/url] acheter mГ©dicament en ligne sans ordonnance pharmafst.shop

  55. PeterOnets

    Acheter Cialis [url=http://tadalmed.com/#]Acheter Cialis 20 mg pas cher[/url] Cialis generique prix tadalmed.com

  57. JBHNews

    Push previous your limits with PG Anabolics, your premier supply for SYN Pharma merchandise
    in Canada. Our rigorously chosen vary of SYN Pharma’s premium steroids is designed for athletes and health
    fanatics who are dedicated to excellence. Whether Or Not you’re trying to bulk,
    minimize, or enhance your performance, SYN Pharma provides the strength, endurance,
    and power you want to gasoline your journey to success.
    Buy Trenbolone acetate OnlineThis is a stronger anabolic steroid that allows opponents to
    get the ’dry’ sort of muscle they seek for their aggressive lifestyle.
    This is not a compound designed for model new or intermediate users as the concentrations and potency may have very adverse penalties if used incorrectly.

    Testosterone PropionateIt is extremely effective, well used by the
    community, and one of the cost-effective of all the
    steroids available. You will find this included in a
    bodybuilders stack whereas they’re chopping and ripping.

    It started to supply steroid hormones active pharmaceutical ingredients in 2009.
    It is price noting that intermediate and superior Anavar
    cycles usually prolong beyond 8 weeks, ranging from
    10 to 12 weeks. However, the exact period should be primarily
    based on individual goals, experience, and general health.

    Anavar, also known as Oxandrolone, exerts its effects in the physique
    by way of a quantity of mechanisms. One of its
    main actions is its anabolic effect, which boosts protein synthesis.
    By selling the production of proteins inside muscle cells, Anavar facilitates muscle growth and restoration. It’s a pleasant, easy cycle that lasts eight weeks and includes a lesser-known compound in Halotestin for
    extra benefit. Halotestin boosts physique hardening (but beware that it’s strongly toxic
    to the liver). This is the centerpiece of this cycle, with the other compounds selling muscle maintenance and energy increases while
    you’re cutting fats.
    Bodybuilders abuse various synthetic versions of this androgenic hormone
    to reinforce muscle mass. Testosterone Cypionate, testosterone enanthate,
    testosterone propionate, and different esters are examples of those.
    Anabolic steroids are dietary supplements utilized by bodybuilders to advertise
    muscle development, protein synthesis, and nitrogen retention.
    Order monitoring didn’t update until about two days away from delivery.
    Thank you for taking the time to share your suggestions in such detail.
    We are delighted to hear that the merchandise you acquired lived as much
    as your expectations, and that our staff was capable of offer you attentive and responsive customer support.
    SteroidsHouse, our number one precedence is offering merchandise
    of the highest potential high quality. We conduct common lab testing and
    comply with established, rigorous methods to guarantee that our products are of the best quality.
    We additionally provide HGH for sale online
    in the UK with verified sourcing and categorical shipping.

    Preserving muscle tissue is a important advantage of Primobolan,
    as it stops you from turning into catabolic while your cutting food regimen is a calorie deficiency.
    Primobolan will increase strength, restoration, and muscle endurance so that it will contribute positively
    to your exercises. Testosterone Cypionate and Enanthate are thought of
    to be very comparable, and even in the medical field, these
    two esters are often interchangeable. The primary difference
    between these esters is how slow or quick they can be released into the physique after
    an injection and the way lengthy they elevate your testosterone levels.

    On a fat loss or cutting cycle the place you eat less, losing muscle is a real danger.
    To preserve your muscle mass, you need the protein steadiness to
    stay at zero; if it falls under this, your muscle will
    get damaged down. So, elevated protein synthesis helps build NEW muscle and helps you keep the lean positive aspects you’ve worked exhausting for.
    Steroids, also referred to as anabolic-androgenic steroids (AAS),
    are artificial derivatives of testosterone, the first male sex hormone.
    These compounds are designed to mimic the effects of naturally occurring testosterone, enhancing muscle development (anabolic effects) and selling male bodily traits (androgenic effects).

    However, Winstrol is phenomenal in other areas, significantly bettering efficiency and cutting and dieting,
    the place the primary objective is to attain a really lean, dry, onerous, and
    outlined physique. As all the time, there are numerous methods you probably can put collectively a short 2 to
    3-week cycle, so these are just a few examples.
    Between these quick cycles, you can use Clomid or Nolvadex
    if you’re worried about LH and FSH ranges, however
    more usually than not, they rebound nicely. Oxandrolone (Anavar) is a 17aa oral steroid that
    provides you an excellent power enhance with minimal dimension gains and little or no water retention. You might use nearly any quick injectable ester or oral
    steroid as a secondary compound in a 6 to 8-week cycle.

    If an excessive quantity of estrogen conversion happens, gyno comes about,
    and it’s not reversible apart from with surgical procedure
    like liposuction. When it comes to one of the best location for your steroid injections – as a
    newbie, it’s usually beneficial to start at one
    of many largest muscles – the buttock area.
    The top right or left area is the gluteus maximus muscle and will be
    the least painful location. Sustaining frequent sense hygiene and safety practices ensures you won’t be risking your
    well being with any infection when injecting steroids.

    When used as an injection, Winstrol is taken between 50 and 200mg day by day each two
    days, while the oral type is used at 25mg
    to 100mg every day. Count On larger effectiveness
    from the injectable type, and it doesn’t include dangers to the liver.

    As A End Result Of testosterone is an androgen, Sustanon 250 brings concerning
    the effects of elevated masculinization, but in males, this may end up in hair loss as a
    end result of extra DHT. It additionally stimulates purple blood cell manufacturing, a critical facet of muscle growth.
    Bodybuilders use Sustanon 250 to achieve
    bulk and muscle mass, enhance recovery, improve stamina and energy,
    and retain a heightened anabolic state. Nandrolone
    Decanoate (Deca) is doubtless considered one of the most widely used androgenic-anabolic steroids.

    References:

    JBHNews

Leave a Comment

Your email address will not be published. Required fields are marked *