Joining your local Chamber of Commerce may not be the first thing you think about when considering your search engine optimization (SEO) options. However, your Chamber of Commerce helps support small businesses and can be an opportunity for networking and getting backlinks to your website, not to mention building credibility. For a relatively affordable annual […]
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Not every franchise business is the same, especially when it comes to their digital marketing options. Some may have the freedom to advertise on their own, while others will have to follow rules when it comes to their digital marketing approach. At Gazz Consulting, we’ve been contacted by multiple franchisees over the years asking for
I Own a Local Franchise Business, What Are My Digital Marketing Options? Read More »
Medical practices have been facing unprecedented challenges as the COVID-19 pandemic has continued. From taking steps to safely accommodate patients to experiencing financial strains, these clients have had extraordinary circumstances to face. Our digital marketing strategies have evolved during COVID to better support our medical clients and their current situation. Here’s what steps our team
If you have a website without location pages, also known as GEO pages, you could be missing some serious search traffic. GEO pages are pages on your website that contain content targeting a specific town, city, or county. They’re helpful for businesses that provide services to different areas, and can help your website rank better
5 Tips for Optimizing Your Website for Local GEO-Specific Searches Read More »
Maintaining a blog for your small business is a great way to showcase your industry expertise and build your brand. The right content can not only be helpful to your current customers and attract new ones, but also plays an important role in your search engine optimization (SEO) efforts. However, generating quality articles and maintaining
Small Business Blog Content That Doesn’t Produce Read More »
For many dental practices, their website is the primary way new patients find and contact them. While having a website that’s informative, professionally-designed, and easy-to-navigate is important, it’s also highly relevant that your website is “thumb-friendly”. Your site needs to be accessible on mobile devices—which an ever-growing number of people use to search the internet—while
Is Your Dental Website ‘Thumb-Friendly’? Read More »
While the blog content from our Gazz team focuses primarily on SEO, Google developments and content marketing strategy, this article will focus more on strategies and effective tools related to online meetings (aka webinars, web meetings, etc.) we’ve found to be very effective in working with and engaging both clients and potential clients. We know
3 Benefits Of Online Meetings For Effective Client Engagement Read More »
Search engines are continuously evolving, and many major search engines such as Google now show image results for a search query in addition to text. Images are highly relevant when it comes to content—users expect to see high-quality images with your text, and webpages and articles that contain images typically rank higher than those that
How Can I Improve the Search Visibility for My Website Images? Read More »
It’s impossible to ignore the relevance of social media for businesses across all industries today. However, as social media has grown in popularity, so has the diversity of its channels. With so many options to choose from, how can you know which channel is best for your business? Social media takes time to manage, so
Which Social Media Channel Is Best for My Business? Read More »
Taking advantage of pay-per-click (PPC) campaigns such as Google Ads or Bing Ads can increase traffic to your website and get your business more easily found by your target audience on the web. However, while these campaigns are relatively easy to set up, they’re also easy to waste money on without a strategy. Having professional
5 Tips for Improving Small Businesses Pay-Per-Click Campaigns Read More »
