Your blog should be an information hub for educating your potential customers while providing helpful, practical advice. Selecting the right blog topics for your website can help you build your audience, increase engagement as well as time on your site (a string SEO factor) and better appeal to potential customers.
However, identifying good blog topics isn’t always easy. Often, it’s difficult to find fresh topics, or you may feel you’ve covered everything that interests your target audience.
Chances are there is untapped potential in your blog content—we have some tips for you to find blog topics that will keep your readers coming back for more.
Search Online Forums: Look for Questions Being Asked & Niche Topics
Although you may feel you’ve answered all your customers’ questions about your niche, chances are you haven’t. Questions your audience or customers are asking are a great way to identify uncovered blog topics that can provide them with interesting or useful information.
So how do you find questions people are asking about your industry, service, or niche?
Websites such as Quora and Reddit are great resources for finding these questions. For example, if someone asks, “What exactly does a health coach do?” and you are a health coach (or another type of coach), this is a great question to answer in more detail on your blog.
Pull Ideas From Social Media Posts, Groups & Communities
See what topics are trending on social media sites such as Twitter, Facebook, TikTok, LinkedIn and Instagram and use these topics to create blog posts. Specifically, see what’s trending in your industry or niche and use these themes to develop questions or article titles.
For example, if “emergency events that can seriously damage your roof” is a trending search or topic due to seasonal storms and you are a roofing company, you can create blog articles such as “5 Signs Your Roof May Need Emergency Repairs” or “Can You Do Emergency Roof Repairs Yourself?”.
If your targeted audiences are primarily B2B, LinkedIn is very insightful in terms of industry or vertical specifical problems, challenges, trends, solutions, etc., which can guide your content creation.
Look at Online Course Offerings
Check out online courses to find out what information people are interested in learning in your industry. Depending on your business, you can look at sites such as Udemy, HubSpot Academy, and LinkedIn Learning.
For example, if there’s a popular course on “The Fundamentals of Building a Brand” and you are a marketing agency, creating a blog post inspired by this theme, such as “3 Crucial Steps When Building a Brand”, can help you attract people who may be interested in this information.
Use Your Previous Posts as a Guide – Learn From What Worked
Been there, done that—or not quite? Look at what posts on your blog have been the most popular or show the most engagement. Then, consider creating topics that branch off of these or get even more specific to further engage your audience, especially if you have industry expertise in the topic. Build on your successful posts, talk more about those topics and build your ‘thought leadership’ on those subjects.
For example, if you have a popular post titled “A Beginner’s Guide to Investing”, branch off with topics such as “A Beginner’s Guide to Index Funds”, or “3 Secrets New Investors Should Know When Building Long-Term Wealth.”
Need More Ideas?
Often, the best ideas are the simplest topics, such as questions your readers have, combined with engaging headlines. How do you find ideas for your blog? If you need more ideas for your blog to refresh your content marketing strategy, contact our team at Gazz Digital today.