A successful website requires more than just a lot of data, someone to go over the analytics, and adjustments made strictly on metrics alone. You have to understand the landscape, and that means knowing what your customers want and need. You have to learn to think like your customers. For example, when a customer first […]
To Improve Your Website—Think Like Your Customers Read More »
Taking advantage of high-quality linking opportunities is an important part of website ranking on Google. Search engines reward quality—and sometimes even punish quantity—so your linking efforts need to be properly focused. The quality, visibility and reputation of the website that provides a backlink to your site will factor into your own site ranking. When a
Tap Linking Opportunities from Your Community Involvement Read More »
Do I Need a Blog? What is the Value? These are questions commonly asked by our clients. Is it helpful? If so what type of content is good to develop? When search engines do their job and crawl the Internet, they look for and generally reward new, unique and relevant content. The more frequently you
Understanding Content Marketing & The Value of Having a Web Site Blog Read More »
While business owners understand the importance of having their web site found in a Google organic search, just as, if not more important, for ‘local’ searches is to ensure you have claimed and updated your business listing on Google My Business, or Google Maps/Google+ Local. Why? Local search visibility. If you search for a
Importance of Claiming and Managing your Business Listing on Google Read More »
At Gazz Consulting, our mission is to keep our clients’ content up-to-date, fresh, and aesthetically engaging. We know that the most important part of any marketing effort lies in the details, and that’s why we work to continuously breathe new life into our clients’ websites. Much can change in a few months or years, and
Transforming Your Website with Fresh Content and Aesthetic Read More »
When building a content marketing platform, be it a blog or FAQ section of a website, many writers ignore one of the most vital components of proper marketing strategies: link building. Many writers underestimate the power of incorporating links and instead believe that great content will speak for itself. Ignoring the value of strategically placing
The Importance of Link Building Read More »
Entrepreneurs, as well as new and old businesses, have armed themselves in all of the new gadgets that search engine optimization has to offer in order to improve their business and gain visibility. Playing in the “Google sandbox” with tools such as Webmaster, Analytics, and Places have provided businesses with the new opportunity to see
Effective SEO is No “Quick Fix” Read More »
Google’s monopoly on organic search results and all areas of SEO has us twiddling our thumbs as to how to get ahead of other rankings. While Google’s tactics may not be the most widely received by many critics, the truth is that the search engine provides various complimentary tools to help us further our marketing
Utilizing Google Tools for Your Business Read More »
If you are a small business owner in the service industry, i.e. medial, legal, consulting, etc., ultimately you, and your team members, are the brand that you are building online. You need to connect with folks, create a connection in short amount of time that tells people you are someone they want to contact. As
Videos tell a story, tell yours! Read More »
Do you feel your office is something that sets you apart? If so, how can you present your modern, comfortable or state-of-the-art office online to give a sense of what your customers or patients can expect when they walk through your doors? The answer can be developing a virtual tour with a Google certified photographer.
Have a great office? Show it off with a Google Virtual Tour Read More »
