Gazz Digital: Digital Marketing Agency Alexandria VA

Robert Gazzola

Rob Gazzola has a passion for all things related to Local SEO, PPC ad campaigns and driving conversions. He brings over 20 years of industry experience and is a recognized speaker and author on SEO topics.

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Content Strategy for Chiropractic Internet Marketing Campaigns

Online marketing is becoming a vital way to get new leads and acquire clients for chiropractic practices. In a world where over 85% of patients search for information on a health topic before seeing a physician, targeting the right keywords is a necessary way to reach people. We want to put our experience in online

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With Google Virtual Tours – ‘A Picture Speaks a Thousand Words’ for Your Business

When considering a retail store, medical office, vacation rental, etc., don’t you want to see inside? Is the store/office/location bright, modern, just what you’re looking for? Well what better way that letting that online visitor take a tour on their own. We recommend this regularly for our clients, as these tours can appear both on

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Targeting Seasonal Terminology in Search to Boost Your SEO

Do you search the same terms year round? Well neither do your potential customers. As the weather and seasons change, so do our wants, needs, and online searches. Optimizing content to target specific seasonal changes can help give content an extra special “boost” during certain calendar months. For example, words like cozy, warm, and snug

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What We’ve Learned About Facebook Advertising for Dentists

More than 1.4 billion people use Facebook to connect with the people and things that matter most to them, and nearly 900 million visit the social powerhouse every single day. Facebook’s ad features allow businesses to choose the audiences that they wish to target by age, location, interests and more. Facebook is an extremely important

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Development Tip: Standout Website Content Gets Remembered

What will a visitor to your website remember five minutes after leaving the site? What about an hour later? How about the next day? These are important questions to ask during the development process. The fact is, the things people will remember about your site are what stands out as unique, informative, and eye-catching. Consider

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