When it comes to analytics, many marketers and website owners make the same mistake. All of the focus is on the how traffic gets to the site. Which page did a visitor arrive on? What keyword resulted in the hit? While these are important considerations, you can learn just as much about a site’s performance […]
Valuable Analytics: The Importance of Exit Page Data Read More »
Nothing means more to our team than the positive feedback we hear from our clients. We are happy to share a recent online review from our client, a leading chiropractor in Fairfax, VA. “The Gazz Consulting team have been invaluable to our chiropractic practice. The team did specific research to target desired clients. They provided a
We Love Hearing Back from Our Clients Read More »
There are plenty of bells and whistles on the Internet. Substance, on the other hand, is sorely lacking. How can you make sure that your website stands out and leaves a lasting impression on your site visitors? After all, you work hard and spend a lot of your resources on driving traffic to the site.
How Can My Website Grab the Attention of My Online Audience? Read More »
Online marketing is becoming a vital way to get new leads and acquire clients for chiropractic practices. In a world where over 85% of patients search for information on a health topic before seeing a physician, targeting the right keywords is a necessary way to reach people. We want to put our experience in online
Content Strategy for Chiropractic Internet Marketing Campaigns Read More »
When considering a retail store, medical office, vacation rental, etc., don’t you want to see inside? Is the store/office/location bright, modern, just what you’re looking for? Well what better way that letting that online visitor take a tour on their own. We recommend this regularly for our clients, as these tours can appear both on
With Google Virtual Tours – ‘A Picture Speaks a Thousand Words’ for Your Business Read More »
Do you search the same terms year round? Well neither do your potential customers. As the weather and seasons change, so do our wants, needs, and online searches. Optimizing content to target specific seasonal changes can help give content an extra special “boost” during certain calendar months. For example, words like cozy, warm, and snug
Targeting Seasonal Terminology in Search to Boost Your SEO Read More »
More than 1.4 billion people use Facebook to connect with the people and things that matter most to them, and nearly 900 million visit the social powerhouse every single day. Facebook’s ad features allow businesses to choose the audiences that they wish to target by age, location, interests and more. Facebook is an extremely important
What We’ve Learned About Facebook Advertising for Dentists Read More »
It is a mission of Gazz Consulting to support our community and give our time and services to local groups in need. We are happy to be a supporter of the local Gunston Soccer League ‘Green Geckos’ U10 girls soccer team. What they may have come up short in the totals listed in the win
Gazz Proudly Supports Local Youth Soccer Read More »
Try performing a search in your browser and then performing the exact same search in a private or incognito browser. You may be surprised by how different the search results are. Why is this the case? The fact is that search rankings are now completely personalized for each individual. This should affect the way that
Think Site Rankings Are All that Matter? Think Again Read More »
What will a visitor to your website remember five minutes after leaving the site? What about an hour later? How about the next day? These are important questions to ask during the development process. The fact is, the things people will remember about your site are what stands out as unique, informative, and eye-catching. Consider
Development Tip: Standout Website Content Gets Remembered Read More »
