If you’re a small business, your visibility in search engines can play an integral role in your company’s success. However, in addition to your organic search rankings—how your website naturally ranks without ads—a strategic ad campaign can help you get seen and build your business. But if you’re considering Google Ads, there are a few […]
Asking your clients or customers for Google reviews is an excellent way to build your online credibility and give people an idea of what it’s like to work with your business. The vast majority (over 99%) of customers say they look at reviews when they shop online. But what happens when you ask people to
Understanding Why Your Google Online Reviews May Be Missing or Delayed Read More »
If you’re a small business that wants to increase your online visibility, a strategic ad campaign is a great way to do so. However, small businesses typically have limited budgets for digital advertising, which makes it paramount that every dollar they spend on ads counts. However, how can you determine your Google Ads budget as
How to Determine a Google Ads Budget for a Small Business Read More »
Gone are the days when a generic bio would satisfy potential clients. Instead, people want to know who they will work with, their experience and credentials, and how business owners can help them. This is particularly true for companies that provide services to clients. Establishing trust with a strong and unique bio on your website
3 Tips for Making Your Website Bio More Engaging and Better at Building Trust Read More »
If you have a nonprofit organization, you may qualify for a Google Ad grant through Google for Nonprofits to promote your business online. Eligible businesses include nonprofit charitable organizations that are non-government entities. To qualify, your organization cannot be a hospital or healthcare organization, or an academic institution, as these qualify for different grants
Learn How Nonprofits Can Benefit From Applying for Google Ad Grants Read More »
Getting a negative review is never ideal. However, the truth is that some people only leave reviews if they have a problem with a service, company, or product, which can greatly impact your business. Negative reviews are part of having a digital presence for many companies, even ones with mostly excellent reviews. So it’s important
How Should My Business Respond to a Negative Online Review? Read More »
Having links on your website is important not just for user experience but also for your SEO efforts. In fact, appropriate links are essential when you want to improve your search engine rankings, whether you’re a small local business or a large enterprise. Although inbound and outbound links are both helpful, internal links, including anchor
How Do Anchor Links and Internal Links Help SEO? Read More »
Including social media content on your website can help build trust with customers and show that you are a genuine and active brand that engages with its audience. It can also show potential customers and your target audience what people have to say about your products or services. You have a couple options when including
Should I Include Social Links or Embed Social Feeds on My Website? Read More »
If you’re looking to attract and engage younger audiences—and with younger millennials and Gen Z always online, this is crucial for some brands—short-form video is the way to go. The definition of short-form video varies. Short videos can be less than 60 seconds or as long as five minutes. By incorporating short-form video into your
Your content—whether it’s a webpage or a blog article—communicates more to your audience than you might think. Of course, your website and content are directed toward your customers and general target audience. But your readers are paying attention to more than the body of the content. They want to see descriptive titles and headers. Titles
Why It’s Important to Write Instructive and Descriptive Titles and Headers Read More »
