If you have an ad campaign online, you may have heard of Google’s Local Services Ads (LSAs), the newest way Google is helping local businesses reach customers. These ads are specifically designed for service-based businesses to advertise to customers in their target area. So when people search for a service in a specific location online, […]
What Are Google’s Local Services Ads, and Are They a Good Investment? Read More »
Launching an ad campaign can help improve your online visibility, draw people to your website, and drive conversions when done properly. However, there’s understandably a lot of competition when advertising your site with Google, the most popular search engine. But despite the competition and expense of Google Ads, is it really worth it to consider
For Search Advertising, Don’t Overlook Microsoft (Bing) Ads Read More »
It’s hard to argue with the importance of Google Analytics for your website. Google Analytics helps businesses better understand how customers interact with their website so they can make improvements that will have the most impact on their web traffic, conversions, and success. One of the most crucial aspects of using Google Analytics is to
How to Dissect and Learn From Your Website Conversions in Google Analytics Read More »
Keywords are a must when you’re trying to get found on the web, especially if you’re a local business. Choosing the right keywords can help your business rank better in search engines and make it easier for people to find you. However, it can also get more traffic to your website and lead to increased
Although content is a necessary part of any online presence, it’s not easy to get your content to stand out to potential customers or even rank well in search engines. Whether it’s your blog, social media, or your website, a great way to get your content to stand out in the sea of online content
How to Get Your Content to Stand Out Online? Tip: Do What Others Are Not Doing Read More »
Not every franchise business is the same, especially when it comes to their digital marketing options. Some may have the freedom to advertise on their own, while others will have to follow rules when it comes to their digital marketing approach. At Gazz Consulting, we’ve been contacted by multiple franchisees over the years asking for
I Own a Local Franchise Business, What Are My Digital Marketing Options? Read More »
While the blog content from our Gazz team focuses primarily on SEO, Google developments and content marketing strategy, this article will focus more on strategies and effective tools related to online meetings (aka webinars, web meetings, etc.) we’ve found to be very effective in working with and engaging both clients and potential clients. We know
3 Benefits Of Online Meetings For Effective Client Engagement Read More »
It’s impossible to ignore the relevance of social media for businesses across all industries today. However, as social media has grown in popularity, so has the diversity of its channels. With so many options to choose from, how can you know which channel is best for your business? Social media takes time to manage, so
Which Social Media Channel Is Best for My Business? Read More »
Taking advantage of pay-per-click (PPC) campaigns such as Google Ads or Bing Ads can increase traffic to your website and get your business more easily found by your target audience on the web. However, while these campaigns are relatively easy to set up, they’re also easy to waste money on without a strategy. Having professional
5 Tips for Improving Small Businesses Pay-Per-Click Campaigns Read More »
Content is invaluable when it comes to your website, and it’s not just pictures and video—written content is the king of web positioning, known as search engine optimization (SEO). SEO is what helps search engines such as Google rank your site for context, and it’s also what’s going to get your business name in front
Importance of Updating Your Website Content for SEO Read More »
